About Beta Brokerage

Change is inevitable. Music, travel, retail, banking – these are some of the many industries revolutionized by new and innovative ideas that have cultured a new way for the products, services and consumers within these categories to relate to one another.

Impacted by economic conditions, emerging technologies, new marketing channels, increasing operational costs, the social web and a more informed consumer, emerging brokerages that see the future of real estate are offering agents and the local communities they serve something new.

Better Homes and Gardens Real Estate has engaged in this discussion, published articles, presented the ideas to the industry, and immersed ourselves within this changing paradigm.

These brokerages are surfacing all across the country. They are expanding. Attracting new customers. Empowering their agents and clients. Recruiting agents differently. They are using the latest, most flexible technology. Building meaningful brands. Reaching the public in new and different ways.

We refer to them as Beta Brokerages. They are works in progress. Constantly changing. Evolving. Doing things that have never been tried before. And they come in all sizes, shapes and business models. They differ in how they connect with consumers and agents.

Who are these brokerages? What’s different about them? Can we learn anything from them? This is why we created the Beta Brokerage Project.

About Better Homes and Gardens Real Estate

Better Homes and Gardens® Real Estate LLC is an innovative real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers.

Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the real estate industry while remaining grounded in the tradition of home.

Better Homes and Gardens Real Estate is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.

The brokerage companies appearing in the Beta Brokerage Project are not affiliates of either Better Homes and Gardens Real Estate or Realogy Corporation.